TY  - BOOK
AU  - Parameswaran, M.G
TI  - Building Brand Value:Five Steps to Building Powerful Brands
SN  - 0070583226
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw-Hill Publishing
KW  - Brand Appraisal
KW  - Brand Execution
ER  -