TY  - BOOK
AU  - Chernatony, Lesile de
AU  - Mcdonald, Malcolm
TI  - Creating Powerful Brands : Consumer, Service and Industrial Markets
SN  - 9788131204351
U1  - 658.827 
PY  - 2006///
CY  - Burlington
PB  - Butterworth - Heinmann
KW  - Brand Management
ER  -