TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management : Building, Measuring, and Managing Brand Equity
SN  - 9788131719770
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Brand Equity
KW  - Brand positioning
ER  -