TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A.
TI  - Advertising and Promotion : An integrated Marketing Communications Perspective
SN  - 9780070581944
U1  - 659.1 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw - Hill Publishing Company Ltd.
KW  - Instruction CD-ROM
ER  -