TY  - BOOK
AU  - Jha, Mithileswar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 8120327993
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Analysing Marketing Management
ER  -