TY  - BOOK
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
AU  - Zeithaml, Valarie A
TI  - Services Marketing : Integrating Customer Focus Across the firm
SN  - 9780070660076
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw - Hill Publishing Company Ltd.
KW  - Consumer behaviour
ER  -