TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of High Technology Products and Innovations
SN  - 8131700550
U1  - 338.26 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Strategy and Corporate Culture in High Tech Firms
ER  -