TY  - BOOK
AU  - Christopher, Lovelock
AU  - Jayanta, Chatterjee
AU  - Jochen, Wirtz
TI  - Services Markting
SN  - 9788177584509
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Person
KW  - Pricing & Revenue Management
KW  - Services Marketing
ER  -