TY  - BOOK
AU  - Ford, John
AU  - Ibrahim, Essam
AU  - West, Douglas
TI  - Strategic Marketing
SN  - 9780195691689
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Oxford
KW  - Product Innovation and Development Strategies
KW  - Relationship Strategies
KW  - Strategic Marketing Decisions and Choices
ER  -