TY  - BOOK
AU  - Guda, Sridhar
AU  - sanal n, kumar velayudhan
AU  - Sanal, Kumar Velayudhan
TI  - Marketing to Rural Consumers : Understanding and Tapping Rural Market Potential
SN  - 9788174467201
U1  - 380.1 
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Boundaries of Rural Market
KW  - Communication and Channels in Rural Market
KW  - The Rural Consumer
ER  -