TY  - BOOK
AU  - Sanal, Kumar Velayudhan
TI  - Rural Marketing
SN  - 9780761935889
U1  - 380.1 
PY  - 2007///
CY  - New Delhi
PB  - Response Books
KW  - A competitive strategy for Rural Markets
KW  - Communicating in the Rural Market Land scape
KW  - Rural Marketing : Opportunities and Challenges
ER  -