TY  - BOOK
AU  - Neelamegham, S
TI  - Marketing in India: Cases and Readings
SN  - 97881259094
U1  - 380.1 
PY  - 2009///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Distribution Strategies
KW  - Pricing Strategies
KW  - Product Strategies
ER  -