TY  - BOOK
AU  - Subroto, Sengupta
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 9780070581593
U1  - 658.827 
PY  - 2008///
CY  - Delhi
PB  - Tata McGraw Hill
KW  - Celebrity Endorsment
KW  - Positioning Concept
ER  -