TY  - BOOK
AU  - Gopalakrishnan, P S
TI  - Integrated Marketing Communication : Sandeep Kumar
SN  - 8131413993
U1  - 380.1 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai
KW  - Changing Communication Patterns
KW  - Marketing Communication strategy
KW  - Media Effects on Marketing Communication
ER  -