TY  - BOOK
AU  - Olson, Jerry C
AU  - Reynolds, Thomas J
TI  - Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
SN  - 0805817301
U1  - 658.403 
PY  - 2001///
CY  - London
PB  - Lawrence Erlbaum Associates
KW  - Advertising Strategy
KW  - Developing Marketing Strategy
ER  -