TY  - BOOK
AU  - Jagadish, N.Sheth
AU  - Rajendra, S.Sisodia
TI  - Does Marketing Need Reform?
SN  - 9788184050509
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Reference Press
KW  - are Marketing's Problems Self-Correcting?
KW  - Marketing and its Stakeholders
KW  - New Mission for Marketing
ER  -