TY  - BOOK
AU  - Chatterjee, Jayanta
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services Marketing: People, Technology, Strategy
SN  - 9788131725979
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - Prentice Hall
KW  - Building the Service Model
ER  -