TY  - BOOK
AU  - Babin
AU  - Zikmund
TI  - Marketing Research
SN  - 9788131505656
U1  - 658.3 
PY  - 2007///
CY  - Australia
PB  - Cengage Learning
KW  - Attitude Measurement
KW  - Marketing Research Process
KW  - Qualitative Research Tools
ER  -