TY  - BOOK
AU  - Rajagopal
TI  - Marketing Management: Text and Cases
SN  - 9788125907
U1  - 658.8 
PY  - 2008///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Consumer Behaviour
KW  - Marketing Management Process
KW  - Services Marketing
ER  -