TY  - BOOK
AU  - Della Bitta, Albert J
AU  - Loudon, David L
TI  - Consumer Behavior
SN  - 9780070473812
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing
KW  - Motivation and Involvement
KW  - Personality and Self Concept
ER  -