TY  - BOOK
AU  - Jonathan, Taylor
AU  - Smith, P R
TI  - Marketing Communications: An Integrated Approach
SN  - 8175542888
U1  - 658.45 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  - Direct Marketing
KW  - The Marketing Communication Tools
ER  -