TY  - BOOK
AU  - Allen, Chris T
AU  - O'Guinn, Thomas C
AU  - Semenik, Richard J
TI  - Advertising Management With Integrated Brand Promotion
SN  - 8131509125
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising as a Business Process
ER  -