TY  - BOOK
AU  - Bowersox, Donald J
AU  - Cooper, Bixby M
TI  - Strategic Marketing Channel Management
SN  - 0070586691
U1  - 658.84 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Channel Strategy and Design
ER  -