TY  - BOOK
AU  - P C Jain
AU  - Monika Bhatt
TI  - Consumer Behaviour in Indian Context
SN  - 8121922143
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi
PB  - S Chand & Company Ltd
KW  - Scope and Application
ER  -