TY  - BOOK
AU  - Rob Donovan
AU  - Nadine Henley
TI  - Principles and Practice of Social Marketing an International Perspective 
SN  - 9780521167376
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Principles of Marketing
ER  -