TY  - BOOK
AU  - Kevin Lane Keller, M G Parameswaran, Issac Jacob
AU  - Kevin Lane Keller, M G Parameswaran, Issac Jacob
TI  - Strategic Brand Management
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson 
KW  - Management
ER  -