TY  - BOOK
AU  - Churchill Jr., Gilbert A
AU  - Lacobucci, Dawn
TI  - Marketing research:a south asian perspective
SN  - 9788131510190
U1  - 658.83 
PY  - 2009///
CY  - Delhi
PB  - Cengage learning india pvt ltd
KW  - Approaches to marketing intellegence,the research process and the problem definition
ER  -