TY  - BOOK
AU  - Berman, Barry
AU  - Evans, Joel R
TI  - Retail management:a strategic approach
SN  - 9788131733769
U1  - 658.87 
PY  - 2011///
CY  - Delhi.Chennai
PB  - Pearson education india pvt ltd
KW  - Targeting customers and gathering information
ER  -