TY  - BOOK
AU  - Lee, Nancy R
AU  - Koyler, Philip
TI  - Social marketing:influencing behaviour for good
SN  - 9788132110200
U1  - 658.8 
PY  - 2011///
CY  - Newdelhi
PB  - Sage publications
KW  - Planning and implementing of programs designed to bring about social change
ER  -