TY  - BOOK
AU  - Mello, Sheila  et.al
TI  - Value innovation portfolio management:achieving double-digit growth through customer value
SN  - 9788131508923
U1  - 332.6 
PY  - 2009///
CY  - New Delhi
PB  - Cengage learning india pvt ltd
KW  - Understanding customer value
ER  -