TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing:people,technology,strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson education india pvt ltd
KW  - Understanding service products
ER  -