TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin lane
TI  - Marketing management
SN  - 9788131767160
U1  - 658.8 
PY  - 2014///
CY  - Delhi, chennai
PB  - Pearson Education pvt ltd
KW  - Assessing market oppurtunities and customer value
ER  -