TY  - BOOK
AU  - Prahalad, C K
TI  - Fortune at the bottom of the pyramid : eradicating poverty through profits
SN  - 9788131730805
U1  - 339.46 
PY  - 2010///
CY  - New Delhi
PB  - Pearson 
KW  - private sector and poverty
KW  - market at the bottom of pyramid
KW  - BOP
ER  -