TY  - GEN
AU  - Namakumari, VS
AU  - Ramaswamy, VS
TI  - Marketing management: A global perspective Indian context
SN  - 978-0230-63729-0
AV  - 010 
U1  - 658.8 RAM/MA 
CY  - Delhi, Macmillan
KW  - Marketing environment,Pricing, Promotion, Marketting information, Marketing Planning
ER  -