TY  - BOOK
AU  - Gillett P L  
AU  - Hise  R T  
AU  - Ryans J K  
AU  - 
TI  - Basic marketing : concepts and decisions
U1  - 380.1 
CY  - Cambridge
KW  - Commerce
KW  - Companies
KW  - Compettition
KW  - Consumer behavior
KW  - Dicision making
ER  -