TY  - BOOK
AU  - kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing Management: A South Asian Perspective 
SN  - 9788131767160
U1  - 658 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Maketing Management
ER  -