TY - BOOK AU - Arathi, S M AU - Ushadevi, K N (Guide) TI - Consumer behaviour towards selected value- added jackfruit products in Thiruvananthapuram district U1 - 380.1 PY - 2024/// CY - Vellanikkara PB - Department of Rural Marketing Management, College of CO Operation, Banking and Management KW - CO Operation, Banking and Management KW - Rural Marketing Management KW - Consumer behaviour KW - Jackfruit products KW - Jackfruit N1 - MBA ER -