TY - BOOK AU - Anuja George AU - Smitha, S (Guide) TI - Customer buying behaviour towards peters matta rice in Angamaly municipality U1 - 380.141 PY - 2024/// CY - Vellanikkara PB - College of Co-operation, Banking and Management KW - Agribusiness Management KW - Matta rice KW - Customer buying behaviour N1 - MBA ER -