TY - BOOK AU - Sandhu A.S. AU - Sandhu A.S. TI - Textbbook on Agricultural Communication SN - 81-204-0833-0 U1 - 302.2 PY - 2010/// CY - NEW Delhi PB - Oxford & IBH KW - communication, communicator ,message ,radio,television N1 - communication communicator message radio television N2 - the book introduces several new concepts such as communication competence ,communication effectiveness,communication intelegence ER -