TY  - BOOK
AU  - N Rajan Nair
TI  - Marketing: For B.Com.Courses Of All Indian Universities
U1  - 658.8 RAJ/MA 
PY  - 1993///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - marketing:macro approach
KW  - marketing:micro approach
KW  - marketing specialities
ER  -