TY  - BOOK
AU  - David J Luck
TI  - Marketing Research
SN  - 81-203-0484-5
U1  - 658.83 LUC/MA 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall Of India
KW  - fundamentals
KW  - planning the research product
KW  - performing the data collection
ER  -