TY  - BOOK
AU  - Philip Kotler
TI  - Marketing Management: Analysis, Planning, Implementation And Control
SN  - 81-203-1178-7
U1  - 380.1 KOT/MA 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Ltd.
KW  - understanding marketing management
KW  - analyzing marketing opportunities
ER  -