TY  - GEN
AU  - Lacmmar, Juck W
AU  - Seehafer, Gene F
TI  - Succesful television and radio advertising
T2  - McGraw Hill series in marketing and advertising
U1  - 659.14 SEE 
CY  - U S A, Mc Graw- Hill Book Company Inc
KW  - American commercial broadcasting system
ER  -