TY  - GEN
AU  - Barban, Arnold M
AU  - Dunn, Watson S
TI  - Advertising: its role inmodern marketing
T2  - Dryden press series in marketing
SN  - 0030143411
U1  - 659.1 DUN 
CY  - Illinois, Dryden press
KW  - Advertising/marketing-role of advertising
ER  -