TY  - GEN
AU  - Keller Kevin
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 9788120327993
U1  - 658.8 KOT 
CY  - New Delhi, Prentice- Hall of India
KW  - Marketing plan, Marketing Research, Consumer Market, Market segments, Brands, Competetion pricing strategies, Marketing channels, Holistic Marketing, Direct Marketing sales Promotion
ER  -