TY  - GEN
AU  - Moorthi, Y.L.R
TI  - Brand Management: The Indian context
SN  - 8125914277
U1  - 658.827 Moo 
CY  - New Delhi, Vikas Publishing House Pvt Ltd
KW  - Brand success, product sales, Brand Failure Brand Equity, Brand Extension, Brand personality, Brand Respositoning
ER  -