TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller
AU  - Abraham Koshy
AU  - Mithileswar Jha
TI  - Marketing management: A south asian perspective
SN  - 9788131767160
U1  - 658.8 
PY  - 2014///
CY  - Delhi
PB  - Pearson
ER  -