TY  - BOOK
AU  - Koter, Philip
AU  -  Keller, Kevin Lane
AU  - Chernev, Alexander 
AU  - Jagdish, N Sheth
AU  - Shainesh, G
TI  - Marketing management
SN  - 9789356062665
U1  - 658.8  
PY  - 2022///
CY  - India 
PB  - Pearson India Education Services Pvt. Ltd 
KW  - Management
KW  - Marketing
ER  -