TY  - BOOK
AU  - White,Sarah
TI  - Complete idiots guide to marketing basics
SN  - 81 203 1414x
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice -Hall of India Pvt.Ltd
KW  - market research techniques
KW  - Marketing environments
ER  -