TY  - BOOK
AU  - 
AU  - Sreedhar,GVS
TI  - Commodity Branding :Concepts and Cases
SN  - 8178817802
U1  - 658.8343 
PY  - 2005///
CY  - Hyderabad
PB  - Icfai University Press
KW  - branding
KW  - case study
ER  -